Vertical within-brand restraints
Contents
Place in the Framework
Vertical within-brand restraints limit how distributors compete with one another while selling the same manufacturer's brand.
Core Questions
- Does the restraint reduce intrabrand competition?
- Does it promote interbrand competition through dealer services, quality control, or investment incentives?
- Should the restraint be treated under the rule of reason?
Working Notes
Add notes here on non-price vertical restraints, resale price maintenance, territorial restrictions, and the shift toward rule of reason treatment.