Entry and repositioning
Contents
Place in the Framework
Entry and repositioning rebut a merger challenge when new or shifted competition would prevent the predicted competitive harm.
Core Questions
- Is entry timely, likely, and sufficient?
- Can existing firms reposition quickly enough to replace lost competition?
- What barriers to entry or expansion matter?
Working Notes
Add notes here on entry conditions, repositioning evidence, capacity, regulatory barriers, customer switching, and sufficiency.