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Market definition

Contents

Place in the Framework

Market definition identifies the product and geographic space in which the merger may lessen competition.

Core Questions

  • What products are reasonable substitutes for customers?
  • What geographic area reflects meaningful competitive alternatives?
  • How do hypothetical monopolist and practical indicia concepts shape the market?

Working Notes

Add notes here on product markets, geographic markets, customer segmentation, targeted customers, and evidence used to define relevant markets.