Unilateral competitive effects
Contents
Place in the Framework
Unilateral effects theories claim that the merged firm can exercise greater market power without needing coordination with rivals.
Core Questions
- Are the merging firms close substitutes?
- Would the merger eliminate meaningful head-to-head competition?
- What evidence shows likely price, quality, innovation, or output effects?
Working Notes
Add notes here on diversion, upward pricing pressure, differentiated products, bidding markets, innovation effects, and capacity effects.